We help law firms strengthen brand perception and market visibility through structured audits, strategic positioning, and targeted branding initiatives.
Brand Perception Audit & Submission of Report with Recommendations
- An Online Perception Audit is conducted to understand how the firm and the Partners are perceived within the online segment. It includes conducting a thorough search about the Firm’s whereabouts, that a layman or prospective client will look for, while conducting a search about the Firm and/or Partner.
- If one aims to use the performance deliverables to target the right segments of clients at the right time, then getting an insight into the public opinion about the firm is an essential part of the brand-building exercise.
Creation of Visibility Plan
- A Visibility Plan is conducted from the recommendations made in the Brand Perception Audit Report and is chalked out in discussion with the Partners at the Firm.
- Such a plan will cover the areas where the thrust is required and what shall be the deliverables and timelines for action, both for LLC and the Firm.
- Such a plan will work as a compass and help the Firm and LLC navigate, as a team, towards achieving the deliverables that have been jointly identified.
Evaluation of Branding Opportunities & Suggesting the Best Suited Ones
- LLC will assist the Firm in evaluating all the branding opportunities that are received by the Firm by way of intimations/e-mails to the Partners/Managing Partners and suggest the best-suited ones.
- We help the Firm in negotiating with the service providers/vendors and get the most reasonable price.
- We help the Firm in creating the content for the branding opportunity, which includes creating sample answers to any interview questions or content for profiles etc. that need to be submitted for such editorial/advertorial.
- Some of the indicated forums where such in-roads are usually made are IBLJ, Who’s Who Legal, The Legal 500, RSG Consulting, Chambers & Partners (Asia-Pacific), VCCircle, AsiaLaw Profiles.
Participation in Annual Rankings & Submissions
LLC will help the firm in actively tracking and participating in editorial annual rankings & surveys, awards, and other initiatives by leading publications like ALB, IBLJ, the Legal 500, Chambers & Partners, AsiaLaw Profiles, IFLR1000, and Benchmark Litigation. In this regard, the activities conducted by LLC will include:
- Keeping a tab on editorial schedules.
- Coordinating & seeking extensions for making submissions.
- Assisting in creating Practice specific submissions.
- Creating Client Referee Spreadsheets.
- Meetings/calls with concerned practice-specific researchers during editorial submissions sharing views on the Indian Legal Market, competition & practice in general.
- Follows up on calls with referrals. Generating feedback on submissions post rankings to understand gaps.
Media Interaction, Events & Conferences
- LLC assists the firms in enhancing visibility and building the brand of the firm through creating a buzz in the media, typically through creation and dissemination of Firm Announcements highlighting Firm & Partner’s achievements and matter reporting/recognitions through Press Releases in trade media like Legally India, Bar & Bench, IBLJ, ALB, LiveLaw, etc.
- We also assist firms in exploring and identifying relevant events, conferences for participation as delegates, speakers, moderators (paid and non-paid) in India and abroad specific to the practice/ expertise of the firm.
Media engagement and industry presence strengthen brand credibility and market recognition.
Ready to elevate your law firm’s future?
A clear action plan is required to implement the business plan. The failure to move from planning to action is where most business plans fall down. It is, therefore, of critical importance to frame the activities which will be needed to achieve your objectives.
Write To Us
Level 18, One Horizon Centre, Golf CourseRoad, DLF Phase-V, Sector- 43,Gurugram, Haryana – 122 002